Pt Shiseido Cosmetics Indonesia

Pt Shiseido Cosmetics Indonesia – 25 years of search and passion. Research in immunology led us to develop ImuGeneration Technology™ to strengthen the skin’s ability to defend itself. Resilience from within.

Expert lighting solution. Formulated with SakuraRESIST technology to reduce the appearance of discoloration and bring out the brightness of the newborn.

Pt Shiseido Cosmetics Indonesia

Pt Shiseido Cosmetics Indonesia

Expand your clarity. It restores the skin’s youthful appearance. Skingenecell with Enmei Complex, a patented ingredient to reduce the appearance of aging and stimulate revitalizing forces. The result: smoother, softer and brighter skin.

Shiseido Shiseido Vital Perfection Liftdefine Radiance Serum 40ml

Revitalized and illuminated skin. By combining the natural powers of botanicals with advanced skin science, youthful resilience and radiance are revealed.

Advanced and intensive. A collection of multi-benefit anti-aging skin care treatments inspired by the latest clinical breakthroughs. Exclusive biotechnological innovations help skin reach its full potential in no time.

Our ReNeura Technology™ reboots the skin’s sensory receptors to make skin more receptive to skincare. A hydrating experience that shakes the senses for a dewy inner glow.

Made with our outstanding Wrinkle Resist24 technology. Now you can restore your skin’s strength and vitality while targeting the signs of aging, fragility and weakness.

Brand Kosmetik Jepang Yang Populer Di Indonesia

Inspired by the holistic Japanese tradition of Washoku, essential natural ingredients help skin’s youthful resilience to stressors. So it stays balanced, not dry or greasy. Perfectly hydrated. For all skin types, including sensitive. Shiseido President and CEO Masahiko Uotani (right) shakes hands with Sinar Maseko Vice President Franky O. Widjaja after establishing a new joint venture. (Photo: Business Wire)

TOKYO–( BUSINESS WIRE )–Shiseido (TOKYO:4911) has signed a joint venture agreement with PT Sinar Mas Tunggal, a group company of Indonesian conglomerate Sinar Mas Group. Shiseido Co., Ltd. and Sinar Mas Group will own 65% and 35% shares of PT Shiseido Cosmetics Indonesia, respectively.

In the Indonesian market, which offers great growth potential, Shiseido will strive to increase sales by continuing to promote the global SHISEIDO brand, which is promoted worldwide, as well as by increasing the focus on the masstige.

Pt Shiseido Cosmetics Indonesia

* Masstige, derived from “mass” and “prestige”, refers to the category “more expensive than mass-produced products, but more moderate in price compared to prestige products”.

Shiseido Full Lash Multi Dimension Mascara Review

Indonesia has 244 million inhabitants, the fourth largest population in the world (2012), and about 60% of them are under 35 years of age. In particular, the younger population in urban areas is growing at a significant rate, raising the prospect of further growth in income and consumption. . The Indonesian market in general has made a rapid recovery from historic economic downturns and the cosmetics market in particular is growing at a robust annual rate of over 10%, which Shiseido estimates is expected to sustain.

Initially, Shiseido started sales activities in Indonesia in 1958. Since 1994, the company has continuously increased sales by marketing its products through its distributor, PT Dian Tarunaguna, a Sinar Mas Group company. Exploring the possibility of direct investment in the high-potential Indonesian market, Shiseido decided to create a joint venture, taking its existing partnership with Sinar Mas Group to new levels.

In Indonesia, in addition to the global SHISEIDO brand, Shiseido launched its high-end clé de peau Beauté brand in 2010, available in renowned department store channels. Going forward, the Company will not only strengthen its popular product category, but also strengthen its marketing efforts for the Massstige segment with Za, a massstige skincare and makeup brand targeting Asian women in their 20s and 30s.

Shiseido President and CEO Masahiko Uotani said: “We truly appreciate the contributions Sinar Mas, Indonesia’s strongest trading partner, has made to the development of the Shiseido Group’s brands. With these new joint efforts, we will usher in a new era of Shiseido Group’s brands providing even greater value to Indonesian customers to give.”

Brand Kosmetik Jepang Terbaik Yang Buat Cantik Bersinar

After the establishment of the joint venture, Mr. Franky Widjaja, Vice President of Sinar Mas, stated: “We are delighted to be able to establish PT SHISEIDO Cosmetics Indonesia together with Shiseido. We will further strengthen our marketing efforts and make Shiseido group brands the leading brands in Indonesia, brands that many customers love.”

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